What we do

p6Expanda assists entrepreneurs and small to medium size enterprises in implementing their international expansion plans. We hear your vision, assist you plan/perfect your strategy, research the target markets (remotely and on-site), develop a full feasibility study for your project, act as your outsourced sales and business development team, locate and select the right business and operational partners and allies, assist you in entering favourable agreements with them (or conclude them on your behalf), managing stakeholders’ expectations, support you to properly set-up, staff and train local operations, assist you to design (or do it on your behalf) and implement a proper marketing and branding strategy, provide project management services wherever applicable, support your local management or offer shadow management services if required.

To governments, specifically of developing regions, we shall analyse your needs and requirements and shall suggest areas of potential development as well as methods of financing them. We shall act as your commercial ambassadors in projecting the real picture behind the perceptions and shall research, locate and help you attract the right international expertise and investments.

In short, Expanda is your consultant and your targeted, outsourced International Business Division … on demand!

In today’s ever changing and globalised market, international expansion is key to the success of many commercial organisations. On the same note, the attraction of international expertise and investment is critical to the development potential of many countries.
However for a commercial organisation, a critical component for success is the degree of localisation a company has in its globalisation effort. Selecting the right markets, the correct partners and implementing the appropriate entry strategy, require serious local insight, which is best attained through local presence.
Equally for a state authority to locate, select and attract the proper international expertise and investment, requires extensive international research and effort. Furthermore, the international image the jurisdiction has, is critical; often the difference between success and failure is projecting the right image and clarifying misconceptions.
These facts create a fool circle. Major multinationals can afford to pre-invest in local operations (sales, business development, etc.) well before they see any results; governments of major markets can commission international researches and can attract investment merely by announcing they are seeking. But where does that leave small and medium size enterprises or governments of developing countries?